Five Reasons to try AutomationDirect

1. We offer thousands of quality automation products designed and built by some of the best manufacturers in the industry. Our name brand products come from companies such as Eaton Cutler-Hammer, Marathon Electric and Hubbell/Wiegmann. We also private label products from companies who manufacture products for other leading automation companies. We even have products custom-designed and built by companies that manufacture products for IBM, Compaq and other Fortune 500 companies. Rest assured that you're getting high quality, reliable products.

2. Our list prices are often 50% below the list prices of other leading traditional suppliers. Why are our prices are low? We are primarily a catalog/online automation company with incredibly efficient operations. We do not have hundreds of sales people who make personal sales calls, drive company cars, use company cell phones and laptops, and require entertainment budgets. Instead, we send you a catalog or ask you to try our online store, both of which are packed with super low everyday prices. It's that simple.

3. Our phone-based technical support is so good that 99% of our customers say they would recommend us to someone else! Are you tired of technical support staffs that are slow picking up the phone and then treat you with an attitude? Why not try our service? About 91% of customers who have used our service claim that it's better than what they have been getting from other automation suppliers. 93% say we are above average to excellent in accuracy, 92% say we are above average to excellent in thoroughness, 76% say we are above average in response time, and 97% rate us above average in attitude. And, we’ve been voted number one in service three years running by Control Design magazine readers.

4. Order it your way - by fax, by phone or online, with credit cards, or purchase orders (P.O.s in U.S. only) and it's shipped the same day*. Call in and get some of the most courteous and helpful sales people in any industry! In fact, over 93% of new customers responding to our surveys say that our phone manners were above average when compared to their other vendors. Over 93% said our sales team was above average in answering questions related to their order when compared to other vendors. Is your current vendor that good?

5. We ship it super fast and accurately. We have integrated an enterprise-wide electronic order processing system and an automated warehouse. This system allows us to take your order as late as 5 p.m. EST and ship it the same day.*

* Applies to in-stock orders. Shipping is extra. Orders for same-day shipping, with credit card or pre-approved credit, must be received by 5 p.m. EST. Exceptions to 5 p.m. shipping deadline: motors - 12 p.m. ET, enclosures - 4 p.m. ET, FedEx - 2 p.m. ET

Applying automation products can be difficult. Buying them shouldn't be. That's why we created a company from the bottom up to offer the most practical automation products, at the industry's best prices, shipped the same day. To prove our commitment to you, we back all of our products (even software) with a 30-day satisfaction guarantee! Over 10,000 customers have switched to us because of our prices, products, service and helpful attitude. So, browse our Web site or order our free 1,600-page catalog. We guarantee you will find it interesting! Tim Hohmann Company Captain Automationdirect.com

Company History and Culture

Automationdirect.com, originally founded as PLCDirect in 1994, has quickly grown from a tiny PLC company to a well-recognized name in the industrial automation market. As the first industrial controls company to successfully use a direct sales catalog for PLC products, Automationdirect.com is now using its cyberspace superstore, in addition to its 800 number, to reach the next plateau in industrial control sales.

PLCDirect was established as a privately held Georgia corporation that is a subsidiary of Koyo Electronics (part of the multi-billion dollar Koyo Seiko group of companies). Koyo had designed and manufactured PLCs for some of the world's largest PLC companies, including General Electric, Texas Instruments, and Siemens. However, the future plans of these companies and Koyo were not compatible. Tim Hohmann, founder and company captain of PLCDirect, established the company in January 1994 as the first entity within the Koyo Seiko group to concentrate on the micro PLC market. At its inception, PLCDirect consisted of a handful of people working out of a tiny leased building. Its first catalog consisted of 200 pages featuring about 200 products. For the first five years, the company focused on practical ways to deliver quality PLCs to customers at prices that were typically half of the traditional automation companies, including Allen-Bradley, GE Fanuc, and Siemens. Their competitive comparisons shown in advertisements and the catalog, combined with numerous Editor's Choice awards for innovative products, customer love letters, and their phenomenal sales growth, proved to tens of thousands of customers that PLCDirect was a solid choice for PLCs. In 1997, the company moved into a new facility, and completed an expansion in March 1998. In April 1999, the company changed its name to Automationdirect.com and launched its e-commerce site. The 2004 catalog has grown to over 1,600 pages featuring over 5,000 name brand and private label products.

What are some of the factors that have contributed to the success of the company? Automationdirect.com was one of the first in the industrial automation industry to employ direct marketing strategies to reach its customers, including advertisements and a direct sales catalog. The company's ability to sell high-technology automation products for very low prices depends on the efficiencies inherent in a direct marketing model. The Cumming facility is its sole location in the United States, and the office and warehouse space has been designed for maximum performance. For example, the sales team handles hundreds of phone orders every day from the privacy of well-equipped individual offices, which promotes productivity and efficiency. Each member of the technical support team works in a technical suite designed around powerful computers, 20-inch monitors, and a full array of the company's products used for problem duplication and resolution. The warehouse operation has been improved several times in the past three years. The installation of a PC-based control system and bar code identification equipment has resulted in an order shipping accuracy of 99.98%. Apart from the staff required at the central office, Automationdirect.com is really a "virtual" company, consisting of the "Federation of Companies". The Federation is a group of independently-operated businesses, each of which uses Automationdirect.com as its primary marketing channel, designing products which adhere to the company's prime directive of "twice the features at half the price." Each company is encouraged to run itself in a manner that maximizes its own efficiencies.

Also instrumental in achieving success was the installation of a high-performance team environment using the principles of Customer Driven Leadership, developed by Dr. Ted Anders, Ph.D. The teams are given responsibility for their tasks and the authority to execute them, and are held accountable to constantly find ways to improve service, products, and prices. To plot their progress, each team has a monthly, publicly displayed report card that displays their goals and the accomplishments in pursuit of those goals. Surveys are sent to customers to measure accuracy, helpfulness, timeliness and manners. Computers measure how quickly the sales and service teams answer the phone and return voice mail. Every team member, team captain, and the company captain have a portion of their compensation directly tied to customer indices such as these. To build and maintain motivated teams, the company offers benefits such as private offices, a well-stocked kitchen, and lunchtime exercise programs. "We're trying to be a little different. We strive to treat our people like billion-dollar assets, because without them, the company would not be the success it has been," says Hohmann.

Looking to the future, Hohmann predicts growth through the continued introduction of new product lines and customers' increased use of the company's Web and e-commerce sites for business and information transactions. "As a direct company, we are in a great position to stay a step ahead of the competition on e-commerce initiatives. However, we want to make sure that the expanding dependence on the Internet doesn't mean we become impersonal. Our goal has always been to delight the customer, and we're dedicated to thinking up new ways to do that in every facet of the business."