BRX Series PLCs (Stackable Micro Brick) Videos

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The question that we always ask ourselves was, how do we build a PLC that

is respectful to the legacy. That meets

people where they came from, while simultaneously moving them into most of

the future. I don't want to sound too

pretentious about it but, meet people where they are and then move in moving

forward because some aspects of PLC tend to be a little retro. I mean, I

think it suits that market people to do automation tend to be fairly

risk-aversion rightfully so. The

question we were constantly asking was, you know how do we build the PLC that

meets them where they are. While

simultaneously moving them to a little bit better view or a little bit sure

what the word is, but one that embraces a little more modern realistic things. So

that's the question, respect to Levis legacy, embrace the future. And so when we started developing to do-more

engine back many years ago that was that was the perspective how

what would what would we want it to do if we were the ones out doing this and

we had the ability to start from nothing. What would we want and so that's how we

built the engine. Well then you get to

the point to where you're looking at these platforms that have been out

that had been out for 20-plus years. What

are the limitations of those platforms, if I had that to do over again? If I

could review the hardware and we do it with more modern parts and modern

capabilities what kinds of things would I want to do. So, bricks was the

culmination of taking the do-more engine, taking the things that we've learned

over many years; in terms of how to build the engine and then

building the hardware that we thought would hit AutomationDirect’s core customer

right smack dab in the middle of where that business is. How do we build a

hardware platform that embraces the capabilities of do-more and gives people

what they want. It's again it's all about value how do

we how do we cram the coolest neatest stuff into a package that's going to sit

right in the market where it needs to be. [Music]

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